Internet, blogs and virtual communications have completely changed the playing field for every CEO.  Although Foot Solutions is relatively small company with 250 franchise operations and a little over 1,000 employees working in a retail setting,  it is now my responsibility as a CEO to follow up on a daily basis and make sure we are on top of any customer issues and resolve them before they go viral.

Although we may be at fault at least 50% of the time, today’s vast communication channels have completely changed all the ground rules.  Now, unhappy customers can, with the click of a button, share anything, anytime.  As the leader of my company, I must step up to the plate and hold myself accountable to ensure I am aware of issues, and can respond in a timely manner.

You cannot change or resist the reality of what is happening with the internet, but you can at least reach out and be part of the solution.  Personally responding to customer issues may be more time consuming, but you should always do your best and try to stay ahead of a problem.

It is truly an honor and experience to be named 2010 Vetrepreneur of the year, and be featured on the cover of a national publication like Vetrepreneur- thank you. My experience in the service has given me so much back,  this is really as good as it gets.

The National Veteran-Owned Business Association (NaVOBA) unites current and future veteran-owned businesses by acting as the national voice for the veteran business movement. There are currently three million veteran-owned businesses in the United States. NaVOBA works to convince corporate America and the government to consider using veteran-owned businesses as preferred vendors.

Many thanks, again to NaVOBA- and for any entrepreneurs out there, please feel free to reach out with any questions on starting your business, I’m always happy to help! You can read the entire article here.